our story

Our journey started with a move — not just any move, but one made during the chaos of the pandemic in 2021. With a newborn baby in tow, we left London behind and settled in Chelmsford, looking for a fresh start.

Jewellery has always been my thing — I love it. But I’ve never been one to follow the crowd. I wanted pieces that felt special, different — something no one else had. I kept searching, but everything I found felt repetitive. That’s when my husband had an idea — one that brought together his skills and our shared love for jewellery.

Jewellery runs in his family. For nearly 30 years, they’ve been jewellers — his father in Turkey, and his uncle, who continues the craft today in Germany. From a young age, he learned the intricate skills that go into creating fine jewellery — knowledge that has become the backbone of our business. He’s the technical mastermind behind everything we do, ensuring each piece is beautifully crafted and made to last.

With his expertise and my background in luxury retail — 16 years at Harrods — we realised we had the perfect mix of experience and passion to create something of our own.

In October 2023, we opened our boutique, pouring our hearts into every detail. Each piece was carefully chosen — no mass production, no duplicates. Just beautiful jewellery, designed to be treasured. We specialise in solid gold, sterling silver, and bespoke jewellery — pieces that are made to be worn, loved, and passed down.

To our surprise (and delight!), within just seven months of opening, we were honoured with an award from the Chelmsford Business Awards for exceptional customer service. It was an incredible moment, knowing that people not only loved our jewellery but also appreciated the care we put into making their experience memorable.

As word spread and demand grew, we knew it was time to take the next step — launching our website. Now you can browse our unique collection from wherever you are. But remember, once a piece is sold, it’s gone — so if you fall in love with something, don’t wait too long!

From our family to yours, thank you for being part of our journey. We can’t wait to help you find your perfect piece.

Vildan & Egemen x